RECOGNITION
AWARDS:
New York Festivals, 2x Bronze, 2024 | ADC Germany, 3x Bronze and 1x Merit, 2024 | The one Show, 3x Shortlist, 2024 | Gerety, 2x Shortlist, 2024 |
The Best Agency, Bronze, 2022 | bcm, 1x Gold, 1x Silver and 1x Shortlist, 2024
How the iconic brand silhouette transformed into a symbol of diversity and individuality.
For years, brands have often portrayed one classic version of ‘perfect’ hair. But in today’s diverse world, this no longer speaks to the individual. With ‘Icons of You’, we are changing this, by opening the renowned Schwarzkopf brand to the people and celebrating hair in all its diversity.
Our campaign brought the iconic Schwarzkopf logo to life, transforming it into a platform everyone can use to express and celebrate themselves. In doing so, we gave our claim to be a brand that stands for diversity a consistent expression across all channels and touchpoints.
AWARDS:
New York Festivals, 2x Bronze, 2024 | ADC Germany, 3x Bronze and 1x Merit, 2024 | The one Show, 3x Shortlist, 2024 | Gerety, 2x Shortlist, 2024 |
The Best Agency, Bronze, 2022 | bcm, 1x Gold, 1x Silver and 1x Shortlist, 2024