Nowadays, most people spend a majority of their time in front of a computer screen, because online they can watch whatever they want, whenever they can. Reducing the need of having a television at home. So how do we raise awareness of the benefits of owning a Samsung QLED TV to people who don't own one?

Using the language of memes we were able to reach our target audience on social media with our message: good stories are better told with great picture. We chose famous movies and shortened them to the core, using only copy and one distinct picture to illustrate the narrative.

The stories were told without any details in a humorous style.