A bike system that makes it users VIP around Montreal.
Montreal is the home of BIXI, a very popular Free Bike service that inspire many cities across the world.
Unfortunately, since January 20th 2014, the city is now assuring Montrealers that the service will continue one more year only, but can't commit on its availability for the years to come.
How can we rethink the system to ensure the longevity of the service for both Montrealers and future tourists who plan on visiting our great city?
Shortlist Young Glory 2014 / Role: Concept, Art Director /Judge: Vince Ramsay-Lemelin - Interactive CD, DentsuBos Montreal